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Introduction

Virus Pseudo-experts

Computer Security Experts

Computer Repairmen

Magazines, Newspapers, TV

John Q. Public

Implications of F.A.S.

Conclusion

Can Screensavers Give Your Business a Competitive Edge?

Computer Viruses and "False Authority Syndrome"

TRUE STORY. A couple of years ago I dropped by the Software Etc. store in Fairview Heights, Illinois just to browse. Another customer had come in before me and told an employee about a problem with his video monitor. The employee warned the customer he had contracted a newly discovered computer virus, which he proceeded to describe in great detail.

I interrupted the employee. "Sir, you have it completely wrong. That virus doesn't exist. It's the latest hoax."

"Oh, no," the employee replied. "We've got e-mail reports from our sales headquarters telling us to keep our eyes open for it."

What credentials did this salesman hold in the field of computer viruses? He may have flipped hamburgers at a McDonald's restaurant two weeks earlier for all we know. Right now he sells merchandise at a computer store -- does this qualify him to give advice about computer viruses?

To which I countered, "Some upper-tier sales manager has been duped and is telling you BS. McAfee Associates and others have issued public statements dismissing that virus as a hoax. What you've described simply cannot be done by any virus. Period."

I then turned my attention to the customer. "Stop listening to this guy. You don't have this magical virus he's describing because it simply doesn't exist. You have some other problem with your video monitor." What credentials does this salesman hold in the field of computer viruses? He may have flipped burgers at a McDonald's restaurant two weeks ago for all we know.

Most people who claim to speak with authority about computer viruses have little or no genuine expertise. Some virus experts describe it as "False Authority Syndrome" -- the person feels competent to discuss viruses because of his job title, or because of his expertise in another computer field, or simply because he knows how to use a computer.

I want you to question the credentials of anybody who talks about computer viruses. Indeed, I want you to question my credentials in this field!

The U.S. Air Force highlights the concept of False Authority Syndrome in Tongue & Quill, their official publication on effective writing:

Definition: In a word...
ultracrepidarian: (n., adj.) a person who gives opinions beyond his scope of knowledge.

"Nonexpert opinion or assumed authority -- Don't be swayed (or try to sway someone else) based on the opinion of an unqualified authority. The Air Force is chock-full of people who, because of their position or authority in one field, are quoted on subjects in other fields for which they have limited or no experience."

(As this Air Force publication notes, False Authority Syndrome can attack people in all fields of expertise.)

Computer salesmen, consultants, repairmen, and college computer teachersoften succumb to False Authority Syndrome. In many cases a person's job title sounds impressive, but his or her job description at most may only include references to vague "computer security" duties.

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